If you have just started up your own little company or if you have starte3d a little home based business, you will need to start working on branding ideas for your company as soon as possible. Branding is one of the most important aspects of advertising for any company. Sadly most business people do not understand this and will usually continue to advertise their products in order to sell them with not much of a thought about the future of the business.
Branding vs advertising
The difference between advertising and marketing is that advertising focuses on the present only and is mainly done with the intention of earning money right now. Branding on the other hand is more about the future of the business and embedding your brand in the mind of the customer. In other words, if your customer is craving a cake right now, they may see your advertisement on the internet and purchase a cake from your cake store buy will not likely remember the name of your company or the name of the store the cake was purchased from. It is about meeting the customer’s immediate need for a cake. Branding on the other hand is about letting your customer know that your cake store is the best in town and the best place to buy a cake. You could use custom promotional products to achieve this. Click here for more info on custom promotional products.
Your customer may not have an immediate need for a cake but if the right amount of branding, you have already convinced your customer that your brand, your store and your company is the number one cake store around and then, when your customer does have a need for a cake at any point of their life, they will already have your brand name in their mind and will turn to your brand without needing to see an advertisement. One great idea is to hand out nice company t shirts to some of your best customers with your logo on it. They will even go so far as to go to their computers to look up your company and it’s website in order to place their order.
Alternatively, if someone in their family or a colleague at work is looking to buy a cake, your customer is likely to recommend your brand without even having tried it because your branding has already convinced your customer that this is the place to go for the best cake in town. Most new companies will invest heavily on advertising and will rarely allocate a sufficient budget for branding and this is a big mistake.