Are you considering using display ads (those graphic banner ads that you see on sites across the web) as a part of your marketing strategy? If so, here are 9 tips for creating powerful display ads. 1- Know your audience In order to create an ad that resonates with your audience, you have to understand …
Read more »It’s 2013 and you have not yet created a Facebook page for your business. Yikes! I’m not going to lecture you on the importance of using Facebook. I’m not going to tell you about the millions of targets that are having a party without you on Facebook. Likely, you already know these things and I’m …
Read more »What good is 20,000 likes on your Facebook page if not one of them converts into a lead for your business? Likes are an important measure of engagement that helps you understand how well you connect with targets on Facebook, but traffic to your website and leads are equally as important. But how do you …
Read more »Last month, I had a great time speaking at Henry Rotary Club and this month, I am looking forward to sharing information with two more groups. Public Relations Association Next week, on January 16th, I will share information with marketing and public relations professionals at the Public Relations Association and Peoria Ad Club Joint Roundtable Meeting. …
Read more »My goal for 2013 is to make you a smarter, more thoughtful marketer. Peter Drucker once said: Over the past few years, the way that consumers connect, communicate, collaborate, and consume information has drastically changed. Despite this seismic shift in consumer behavior, some marketers are still acting with yesterday’s logic! In 2013, I want to …
Read more »Post-It Notes, WordPress, and What They Have in Common Have you ever heard the story of how Post-It notes made their way into nearly every office in the world? They started off as a mistake. While trying to create a heavy duty adhesive, the inventor Spencer Silver, created a high-quality but “low-tack” adhesive. Not exactly …
Read more »Cross-pollination. It’s the term that I use to describe what you should be doing with your blog posts. Cross-pollination involves taking your blog posts and “sprinkling” them throughout the social web. Posting each blog post to each of your social accounts takes a bit of time, though. Think about it. You publish a great blog …
Read more »In Week 5 of my online marketing course, I am teaching the basics of SEO. Many of the concepts are not difficult to understand, but SEO seems complicated because there are so many factors that can boost (or sink) your rankings. After I finish putting together the materials, I run across the infographic below which …
Read more »For about a year now, I’ve had this very powerful book sitting on my bookshelf waiting until I picked it up. I’m glad I did! It’s called Touchpoints: Creating Powerful Leadership Connections in the Smallest of Moments. I’m sharing the insights that I gained from the book below. Enjoy! Part 1: Introduction to Touchpoints Part …
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